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A model is a simple representation of reality – it is just a model, and won’t necessarily fit with all that we do. However we can, and should, shape our library services with a strategy in mind – and why not the Boutique model? During the last half hour of the Symposium Day, we had the opportunity to reflect upon, and evaluate the model that we had spent the day discussing and hearing about.

Delegates were encouraged through use of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to consider the relevance and potential application of the Boutique Library Model.

Considering the day had been fast-paced with a number of presentations, delegates rose to the challenge and provided us with much food for thought. There was only a short time at the end to comment on a few of the issues that the groups raised from the SWOT analysis. With a little bit of editing all the responses have been pulled together in one document which you can download and continue your reflections if you are interested:

SWOT analysis

Comments very welcome


The symposium is based around a 2010 article by Andy and Libby:

Priestner, A. & Tilley, E., 2010. Boutique libraries at your service. Library & Information Update, 9(6), 36-39.

Customer Service

Di Domenico, G., 2006. Il servizio bibliotecario personalizzato nella rilevazione della qualità percepita dagli utenti. (Italian). Biblioteche Oggi, 24(5), pp.41-47.

Kreuter, M.W. & Skinner, C.S., 2000. Tailoring: what’s in a name? Health Education Research, 15(1), pp.1 -4.

Lieber, C., 2007. Be a Guest: A French Look on American Libraries. Library Administration & Management, 21(4), pp.178-180.

Massis, B.E., 2010. Librarians as providers of “legendary” customer service. New Library World, 111(9/10), pp.434-438.

Paterson, Neil, 2011. An investigation into customer service policies and practices within the Scottish college library sector: A comparison between the customer service exemplars from the retail sector with current Scottish college library practice. Journal of Librarianship and Information Science, 43, pp.14-21


Cronin, K.  & O’Brien, T., 2009. Practical low-cost marketing measures. New Library World, 110(11/12), p.550.

Dev, C., 2008. The corporate brand: Help or hindrance? HARVARD BUSINESS REVIEW, 86(2), p.49+.

Germano, M.A., 2010. Narrative-based library marketing: Selling your library’s value during tough economic times. The Bottom Line: Managing Library Finances, 23(1), pp.5-17.

Malone, E., 2009. Personal Services:  how information services can support the university’s marketing strategy through Web 2.0 and beyond. Available at: [Accessed February 7, 2011].

Embedded Librarianship

Ariew, S.A., 2010. 20 Tips on Networking (or Outreach) and Collaboration. Available at: [Accessed February 7, 2011].

Berdish, L. & Seeman, C., 2010. A Reference-Intensive Embedded Librarian Program: Kresge Business Administration Library’s Program to Support Action-Based Learning at the Ross School of Business. Public Services Quarterly, 6(2/3), pp.208-224.

Chesnut, M.T., Wesley, T.L. & Zai, R., 2010. Adding an Extra Helping of Service When You Already Have a Full Plate: Building an Embedded Librarian Program. Public Services Quarterly, 6(2/3), pp.122-129.

Freiburger, G. & Kramer, S., 2009. Embedded librarians: one library’s model for decentralized service. Journal of the Medical Library Association : JMLA, 97(2), pp.139-142.

Heider, K.L., 2010. Ten Tips for Implementing a Successful Embedded Librarian Program. Public Services Quarterly, 6(2/3), pp.110-121.

Jacobs, W.N., 2010. Embedded Librarianship is a Winning Proposition. Education Libraries, 33(2), pp.3-10.

Koenig, Melissa H. The Embedded Librarian: Best Practices for Teaching Research Online. World Conference on Educational Multimedia, Hypermedia and Telecommunications. Hawaii. Jan. 2009.
Available at:

Konieczny, A., 2010. Experiences as an Embedded Librarian in Online Courses. Medical Reference Services Quarterly, 29(1), p.47.

Matthew, V. & Schroeder, A., 2006. The Embedded Librarian Program. Educause Quarterly, 29(4). Available from: [Accessed April 11, 2011].

Olivares, O., 2010. The Sufficiently Embedded Librarian: Defining and Establishing Productive Librarian-Faculty Partnerships in Academic Libraries. Public Services Quarterly, 6(2/3), pp.140-149.

Putnam, J. et al., 2011. Conquering evidence-based practice using an embedded librarian and online search tool. The Journal of Nursing Education, 50(1), p.60.

Shumaker, D., A Wide Range of Approaches. Information Outlook, 14(1), p.10.

Shumaker, D. & Talley, M., Models of Embedded Librarianship: A Research Summary. Information Outlook, 14(1), p.26.

Siess, J., 2010. Embedded Librarianship. Searcher, 18(1), pp.38-45.

Tumbleson, B.E. & Burke, J.J., 2010. When Life Hands You Lemons: Overcoming Obstacles to Expand Services in an Embedded Librarian Program. Journal of Library Administration, 50(7/8), pp.972-988.

Leadership and Management

Cawthorne, J.E., 2010. Leading from the Middle of the Organization: An Examination of Shared Leadership in Academic Libraries. The Journal of Academic Librarianship, 36(2), pp.151-157.

Kreitz, P.A., 2008. Best Practices for Managing Organizational Diversity. The Journal of Academic Librarianship, 34(2), pp.101-120.

Research support

Meyer, E., Forbes, C. & Bowers, J., 2010. The Research Center: creating an environment for interactive research consultations. Reference Services Review, 38(1), pp.57-70.

Web Services

Cohen, S. et al., 2000. MyLibrary: personalized electronic services in the Cornell University Library.

Jensen, L.A., 2010. Extend Instruction Outside the Classroom: Take Advantage of Your Learning Management System. Computers in Libraries, 30(6), pp.76-78.

Murray, R., 2003. Information portals: casting a new light on learning for universities. Campus-Wide Information Systems, pp.146-151.

Sodt, J.M. & Summey, T.P., 2009. Beyond the Library’s Walls: Using Library 2.0 Tools to Reach Out to All Users. Journal of Library Administration, 49(1/2), pp.97-109.

Working with Students

Meier, C. et al., 2011. Integrating Inquiry: Student Centered Approaches for Inspiring Lifelong Learning. Available at: [Accessed February 11, 2011].

Senior, H. et al., 2009. Three Times a Study: Business Students and the Library. Journal of Business & Finance Librarianship, 14(3), pp.202-229.

Bejune, M. & Kinkus, J., 2006. Creating a composite of user behavior to inform decisions about new and existing library services. Reference Services Review, 34(2), pp.185-192.


Hegarty, N. et al., 2004. On the cat-walk: WIT libraries learning support model. Library Management, 25(6/7), pp.293-299.

Tinerella, V.P. & Dick, M.A., 2005. Academic reference service for the visually impaired. College & Research Libraries News, 66(1), pp.29-32.

You may also be interested in the following website:

The Jerome Project:

Other suggestions?

This bibliography will grow, so please let us know of any other articles you feel relate to the theme of this symposium and check back regularly!